“Explain who we are and what we do and add some sizzle!”

The brief from Marlee Carpenter, Executive Director of Stronger Together Oxford (STO), was clear: “Explain who we are, what we do, and add some sizzle!” 

The first challenge was identifying a cohesive message that truly captured the impact Stronger Together Oxford has on the community. As the city’s volunteer hub, STO coordinates over 400 active volunteers and supports more than 60 non-profit Community Partners. These partners benefit from a diverse pool of volunteers spanning all ages and talents—ranging from administrative and office assistants to front-line sales representatives at the Salvation Army, and tireless workers at the Oxford Food Pantry—all dedicated to serving their community.  

The second challenge was seamlessly weaving the organization’s name and slogan into the campaign. In the end, Marlee, her team, and the Oxford community came together to embody and elevate the campaign catchphrase: “What Makes Us? Stronger Together Oxford!”